Making sense of the never-ending stream of New liquors

What this world needs is another vodka. New products seem to come out every week. We used to say, “If something falls off a tree, they’ll make it a flavoured vodka or schnapps.”

Liquor companies are always doing research and testing new flavours and products. Sometimes they reintroduce old products with new labeling and bottles. The bar business is an ever-changing industry, and that’s what makes it interesting and challenging. Because there will always be new products, hot new food items, and innovative cocktails, you will never be bored in the bar business!

But every time a new product is introduced, the liquor companies want placement. You can use this to your advantage by holding an introduction party at your place. The liquor companies will give you T-shirts, key chains, stickers, and other promotional items for your customers. Everyone likes something for free, and a new product launch is a great way to get people in the door. The more new products, the better for your place. Work with your sales representative and let him know you’re interested in promotional nights and tastings for his products.