The Principles Of One-To-One Marketing
One-to-one marketing is a collection of marketing techniques aimed at selling to individuals. Instead of selling one product at a time to as many customers as possible, the goal is …
Back Office & Others
Ecotourism Glossary
Alternative tourism The common feature of ‘alternative tourism’ is the suggestion of an attitude diametrically opposed to what is characteristically viewed as mass tourism. Alternative tourism is often presented as …
Cruise Ship Physician – Cruise Ships Career Opportunities
CAREER PROFILE Duties: Treat passengers and crew on a cruise ship for illness and injury Alternate Title(s): Maritime Physician; Cruise Ship Doctor Employment Prospects: Fair to good Advancement Prospects: Fair …
Hospitality Brands And Integrating The Marketing Mix
Brands are essential in the marketing of multi-unit hospitality businesses. Hospitality companies create branded concepts and then blend the elements of the marketing mix to provide target customers with a …
Account Executive – Lodging Career Opportunities
CAREER PROFILEDuties: Oversees a client’s entire advertising account as well as serves as a liaison between the client and the advertising agency Alternate Title(s): Account Manager Employment …
Managing In The Service Environment – Hotels |Tourism
Services have distinct characteristics that set them apart from tangible products. The fact that services are intangible accounts for the majority of these characteristics. Services, in other words, cannot be …
Tourist Area Life Cycle
The life cycle of a tourist area is similar to the life cycle of a product. Tourist destinations, like products, have a finite life and progress through four stages of …
Typical Restaurant Lease Specifics
Term of Lease. Most food service business leases are for five years, with two additional five-year options for a total of 15 years. In addition to rent and percentage factors, …
Human Resources Terms
Appraisal (employee): An objective and comprehensive rating or evaluation of employees. Customer (internal): Employees of the hospitality operation. Customer (external): Guests served by the hospitality operation. Absolute standard (performance appraisal …
Vessel Sanitation Program
The US Public Health Service’s Centers for Disease Control and Protection (CDC) introduced the vessel sanitation program (VSP) in the early 1970s because of several disease outbreaks on cruise ships. …