With so many varying devices and email clients, it’s sometimes difficult to ensure emails render correctly across all ecosystems. More importantly, there are so many it can be time-consuming to test every variant prior to sending.
Quality content that’s rendered correctly is key to conversions. Much like webpages, guests judge emails within just milliseconds of them loading.
When it comes to devices in 2020, despite the global pandemic and stay-at-home orders, emails opened on phones remained strong at 42.0% compared to 40.9% in our 2019 benchmark. Tablets saw a significant decrease to 3.3% down from 11.1%.