What does marcom stand for?

Can someone explain to me what does marcom stands for?

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Marcom stands for - Marketing and Communication, Normally the Head of Sales or in a larger hotel the Marketing and public relations manager does the duties of a Marcom Manager.

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Marcom is targeted interaction with hotel guests and prospects using offline and online media, such as Google Ads, Internet Ads, Facebook Ads, YouTube Video & Reviews, Social Media Promotion, Instagram, direct mail or newsletters, newspapers and magazines, television ads, Brochures etc.

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