If you could kindly help me by giving me some notes for my marketing assignment.
The question is as follows: You are employed in a marketing consultancy firm, and have just been promoted to senior consultant. One of your major clients, is considering the possibility to open another hotel in near by beach area, the given country regular increase in tourist arrivals, huge tourist potential and stable political climate.
In view of their new project, they have asked your firm to prepare a detailed marketing report, with all necessary evidence, investigating the feasibility of their development plans.
The report should include:
- Use and application of management analysis tools
- Market research tools and methodology
- Segmentation and targeting criteria for the new market.
- General marketing recommendations for the sector and market.
Thanks in advance for your help.